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Hannah McDonnell

Street Address
Philadelphia, PA
2153005591

Copywriter, pizza pioneer

Hannah McDonnell

  • Work
  • Contact
  • About
  Lower School Brochure   When we were tasked with attracting prospective Lower School parents to the message of the Shipley School, we turned what could have been a boring brochure into a story about a map, and the journey towards readiness. I

Shipley

Shipley

  Lower School Brochure   When we were tasked with attracting prospective Lower School parents to the message of the Shipley School, we turned what could have been a boring brochure into a story about a map, and the journey towards readiness. I

Lower School Brochure

When we were tasked with attracting prospective Lower School parents to the message of the Shipley School, we turned what could have been a boring brochure into a story about a map, and the journey towards readiness. I helped concept the ideas for the cut paper illustrations, and wrote engaging copy that would take parents through the strong educational foundation their children could receive. And we took it one step further by including an interactive activity map for students, for which I wrote activities designed to engage and inspire kids of all ages.

Additional Credits:
Art Director: Kyle Ferino
Illustrator: Melissa McFeeters

Featured on FPO

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  125 Years of Changemakers   We were asked to come up with a campaign to celebrate the Shipley School’s 125th anniversary. After doing research on the history of the school, I helped come up with the concept that highlighted the potential of each st

125 Years of Changemakers

We were asked to come up with a campaign to celebrate the Shipley School’s 125th anniversary. After doing research on the history of the school, I helped come up with the concept that highlighted the potential of each student, using historical and current photos overlaid with illustrations of what that student would become (with the support of a Shipley education), and copy that connected past accomplishments to the mission of Shipley in the present and future. I also came up with the overarching theme name, “125 Years of Changemakers” which carried over into all aspects of the project.

Additional Credits:
Art Director: Natalie Eyerman
Illustrator: Corey Jameson

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