DuPont Sorona Website

DuPont™ Sorona® wanted a complete brand refresh for their apparel and carpet divisions. I developed the overall voice of the new brand—high-end, active and purposeful—and brought it to life by writing the copy for the entire website. I worked closely with the art directors to develop a cohesive look, feel and tone that could carry the brand through the integrated campaign we developed.

Additional Creative Credits:
Associate Creative Director: Adrian Castillo
Designer: Matt Rondos
Developer: Will Murdoch
Copywriter: Elisabeth Coen (extended campaign)

Recognition:
Silver Philadelphia ADDY Award for Integrated Campaign

Link:
Sorona website